By Brielle Bower
MARKETING
PORTFOLIO
Los Angeles · Skincare / Finance / Hospitality
Scroll
Who I Am

ABOUT ME

Hi, I'm Brielle Bower — a Los Angeles–based marketing professional who blends creative strategy with sales-driven insight.

I currently lead Instagram content strategy and copywriting as Marketing Operations Manager at UTHFL Skin, while also working as a Digital Sales Representative at ADP.

Before marketing, I built my client and sales instincts in hospitality at Riot Hospitality — experience that now shapes how I connect brands with real audiences.

Brielle Bower headshot
Brielle Bower
Marketing Portfolio
Education B.S. in Marketing (minor in Public Relations & Strategic Communications), W. P. Carey School of Business, Arizona State University.
Licenses FINRA SIE, Series 6, and Series 63.
What I Bring Social strategy, brand voice & copywriting, and client-facing sales expertise across skincare, finance, and hospitality.
Core Strengths

EXPERTISE

From skincare to financial services to hospitality, I build marketing that moves people to act.

Email & Digital Campaigns

$180K+
New revenue sourced at ADP

Social Media Marketing

1
Content strategy & calendar owned for UTHFL Skin

Content & Copywriting

∞
Captions and CTAs built for engagement

Event Marketing

250+
Events promoted yearly at Riot Hospitality
Selected Projects

CASE STUDIES

01

Email Marketing

Client: ADP — Retirement Services
Role: Digital Sales Representative
Channel: Email & digital outreach

Built and ran targeted email and digital outreach campaigns to prospective retirement-plan clients, pairing clear, benefit-led copy with consistent follow-up sequences.

That pipeline work translated directly into results — sourcing $180K+ in new revenue and hitting 219% of plan.

02

Social Media Marketing

Client: UTHFL Skin
Role: Marketing Operations Manager
Channel: TikTok & Instagram

Manage TikTok and Instagram for the brand — building the content calendar, planning post cadence, and writing on-brand copy across both platforms.

Focused on turning a skincare audience into engaged, repeat viewers through consistent voice and visual planning.

03

Website & Lifecycle Marketing

Client: UTHFL Skin
Role: Marketing Operations Manager
Focus: Website redesign, email & SMS

Redesigned the brand's website to be more readable and easier to shop for clients, and run the brand's email and SMS marketing campaigns.

Layered in new conversion touchpoints and a new sales channel this past month, turning a subscriber list and marketplace presence that started at zero into real, measurable traction.

04

Event & Client Marketing

Client: Riot Hospitality Group
Role: VIP Relations & Client Engagement
Scope: 250+ events / year

Managed VIP relations and client engagement across a calendar of 250+ promoted events per year, building the client and sales instincts that now shape my brand marketing.

That hospitality foundation is what taught me how to read an audience in real time — a skill that carries straight into content and campaign work.

Qualifications

SKILLS & CERTIFICATES

Core Skills

Social Strategy Copywriting Content Calendars Email Campaigns Client Sales Brand Voice Event Marketing Public Relations

Licenses & Education

  • FINRA SIELicense
  • FINRA Series 6License
  • FINRA Series 63License
  • B.S. Marketing — ASU W. P. Carey3.80 GPA
  • Minor — PR & Strategic CommunicationsASU
  • McCord Scholar / New American University ScholarshipHonors
Five-Year Snapshot

OVERALL STATS

280K
Revenue Generated
219%
Of Plan at ADP
250+
Events Promoted Annually
3.80
GPA at Graduation
4+
Years Experience
Get In Touch

Let's Connect

I've built brand strategy and content across skincare, financial services, and hospitality — currently open to new marketing and PR opportunities in Los Angeles.

briellebower@gmail.com 480-365-9696 LinkedIn ↗